Urgent, Important
Crises, pressing problems, emergency projects
Not Urgent, Important
Planning, PC activities, opportunities, preparation, crisis preparation, relationship building
Urgent, Not Important
Interruptions, some calls/mail/reports, many proximate/pressing matters, many popular activities
Not Urgent, Not Important
Busywork, some mail, time-wasters, some phone calls, procrastination activities, escape reading & TV: Usually pictured like this: